A great copywriting opportunity gone amiss in my opinion.
A small food stall had a banner saying “The fusion of love & food”.
Something didn't seem right and I thought if only they had exchanged the words love and food so it read…“The fusion of food & love”.
The pronunciation of the words, such as the long drawn out sound of “love” versus the finality of “food”, totally changes how memorable the slogan can be.
Attention to detail is essential in copywriting just as it is in any design discipline. Every nuance from word choice to pronunciation can affect how we reach our audience.
