Thoughts

Logothon: Bloomspace

In order to practice process and design, I created a logo design from discovery to final design within 24 hours.

The brief was to create a logo design for BloomSpace - a coworking space
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First I created styletiles based on research and discovery. There were three major themes for which I create styletiles. First, Bloomspace is ecologically friendly and decorates with a lot of plants. Secondly, It has a large spacious surrounding and rounded walls to create a calming effect. Thirdly, It is a place to develop ideas, collaborate and inspire passion in young people (target audience of 25-40 years old).
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After considering all the main qualities about Bloomspace, I came up with 2 designs. One with a chair that looks like the New zealand Rata flower and another that is a rounded space with connectivity lines.

I chose to develop the chair image for the logomark. For the chair support, I used the bottom of a light bulb to connote ideas. This describes the tagline "Grow your ideas" and includes all three themes: nature, working space and ideas
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Final Logo

For the love of food

A great copywriting opportunity gone amiss in my opinion.
A small food stall had a banner saying “The fusion of love & food”.
Something didn't seem right and I thought if only they had exchanged the words love and food so it read…“The fusion of food & love”.
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The pronunciation of the words, such as the long drawn out sound of “love” versus the finality of “food”, totally changes how memorable the slogan can be.

Attention to detail is essential in copywriting just as it is in any design discipline. Every nuance from word choice to pronunciation can affect how we reach our audience.

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